Never Forget

The New Musical Based on the Songs of Take That

Never Forget is a brand new British feel-good musical about love, friendship, ambition and betrayal.

Never Forget features an original story written by Danny Brocklehurst (Shameless, Clocking Off and Sorted), and the sensational songs of the multi award-winning Take That - promising that this feel-good musical will be one you'll Never Forget!

"Truly fantastic - I found heaven" Wales on Sunday

Set in Manchester, Never Forget the Musical is a fictional story about a Take That tribute band and follows the rollercoaster journey of our young hero 'Ash' and his best mates in the pursuit of their dreams. Along the way, each of them discovers that pretending to be someone else can sometimes help you discover who you really are. This spectacular, wildly funny show of love, life and laughs is packed with all your favourite songs from Take That, including the Number One hits Relight My Fire, Pray, Back For Good, Babe and of course, Never Forget.

"High octane, unrelenting thrills" Metro

Never Forget the Musical, which comes to London following a successful UK regional tour, promises to be a spectacular show - boasting technology never before seen on the London West End stage. The show features a moving curtian of rain, which floods the entire stage and a 10-foot high, 28-foot wide wall of fire! Over 100,000 people flocked to see Never Forget on it's regional tour - now London will get the opportunity when it arrives at The Savoy Theatre from 7 May 2008.

"A great excuse to take that and party" The Daily Record

"Never Forget, a musical built around the songs of the 1990s boy band [Take That], looks like being the latest success in a theatrical genre sparked by the phenomenal popularity of the Abba musical Mamma Mia!... By the time the cast and backing band reached the curtain call with an extended medley of greatest hits, the event had taken on the flavour of a gospel revivalist meeting, as actors, dancers, children’s choir and audience stood swaying and singing with arms above their heads. There was plenty of feel-good music and dance set-pieces before that, deftly woven into a fictional narrative about the efforts of a small-time impresario, Ron Freeman, to launch a Take That tribute band, and the on-off marriage plans of its main singer, Ash Sherwood." The Times

"Never Forget is bounced along on a wave of high-energy exuberance punctured by periodic handbrake turns into sentiment. Technically, it is impressive... Never Forget's closing scene, in which a child choir appears on stage to make sure the saccharine content doesn't dip beneath the required EU standard, sees goodies rewarded, baddies remanded and those in between reflecting on life's harsh lessons in a vaguely Shakespearean scheme. But the audience perhaps appreciated more the moment when, fates sealed and scores settled, the musical's explosive - not to mention lengthy - finale got under way. It was at this point that, on their feet, arms waving in time with the medley and tentative moves being made towards dancing in the aisles, they really got what they'd come for." The Observer

The cast for Never Forget in London features Craige Els as 'Jake Turner', Eaton James as 'Dirty Harry', Tim Driesen as 'Adrian Banks', Dean Chisnall as 'Ash Sherwood' and Stephane Anelli as 'Jose Reize'. Casting subject to change.

Take That's songs have been officially licensed by the record label EMI for use by the producers of this musical stage show. Former Take That manager Nigel Martin Smith said: "I thought the show was fabulous. It was so theatrical, just like the boys always where. It captured what Take That was all about - it was about having fun."

The co-producer of Never Forget, Tristan Baker, said: "We are the biggest fans of Take That's music and we are so excited about the wonderful opportunity to create a new musical based on the fantastic catalogue of their work. We look forward to creating a legacy with these well-loved songs in the way that shows such as Mamma Mia has done before." Co-producer Bronia Buchanan added that: "We are creating a spectacle which will appeal to both Take That fans and musical theatregoers alike."

Never Forget the Musical toured the UK during 2007 playing in Cardiff, Wales Millennium Centre from 20 July to 4 August 2007; Glasgow, King's Theatre from 8 to 18 August 2007; Manchester, Opera House from 22 August to 1 September 2007; Stoke, Regent Theatre from 4 to 8 September 2007; and Edinburgh, Playhouse Theatre from 18 to 22 September 2007.